Periyar University BBA-Sales Marketing-EM Study Materials

Learning Materials

I Year

PAPER-I-PRINCIPLES OF ECONOMICS

PAPER-II-PRINCIPLES OF MANAGEMENT

PAPER-III-PRINCIPLES OF MARKETING

II Year

PAPER-IV-BUSINESS COMMUNICATION

PAPER-VI-CONSUMER BEHAVIOUR

PAPER-VIII-PROMOTIONAL MANAGEMENT

III Year

PAPER-IX-MARKETING RESEARCH

PAPER-X-RETAIL MARKETING

PAPER-XI-RURAL MARKETING

PAPER-XII-INDUSTRIAL AND SERVICES MARKETING

PAPER-XIII- INTERNATIONAL MARKETING